angry customer1.) Don’t Panic!

The last thing a business owner wants to run across on social media, business directories or search engines is a negative review. If you happen to find out you have one or more bad reviews online, the first thing to avoid is posting a reply while you are still upset. Give yourself a chance to calm down and consider the source and the situation. You will want to post a response if you can’t get directly in touch with the person who posted it (within reason), but you will want to ensure the response is well thought out and leads to a positive outcome, even if the person who posted the review does not reply back.

2.) Research the Source of The Review

Negative reviews can come from a range of sources including legitimately upset customers, irrational customers, competitors that are using dirty tactics, enemies, or you may never have a clue who the post came from or what the situation is that is mentioned.

Your response will depend on the situation, and depending on the platform, you may be able to have the review itself reviewed and possibly removed if the source was fake.

3.) Preparing and Posting a Response to The Bad Review

If you are dealing with a review posted by anyone other than an upset customer, keep the comment brief and to the point. Make it clear that the incident never occurred and you have reported the review. Follow it up with a mission statement or something to the effect of how you ensure that customer service is a priority.

If you are dealing with an upset customer, and you know this person, attempting to contact them first to resolve the issue might lead to more promising results. If you do this, make sure you ask them to please remove the review and explain that it has an impact on your business. If you do not have this option, your response should start with an apology for the customer’s poor experience and your regret for their experience. Offer to make the issue right. Request that the customer contact you at their earliest convenience and finish it up by letting the customer know that you would really like to keep their business if possible, but at the very least make up for any inconvenience and disappointment.

4.) Flush Out Bad Reviews With Good Reviews

Bad reviews aren’t all that bad! Bad reviews are an opportunity to learn and make changes. While you may not want the world to see these bad reviews, a negative review will not automatically have a crushing impact on how others see your business – if you handle the negative review intelligently and ensure there are positive reviews to flush out the negative review.

You may already have positive reviews up on the website on which the negative review is located. However, if the negative review is the only review you have up, you will need to have some positive reviews posted. While a more legitimate way to handle positive reviews over time will be covered in another article, you can take care of this quickly by contacting a couple of close customers to add reviews to the website you found the negative review. Contact these customers and send them a link to your profile. Ask them to post a review of their experience with your services. It’s best to request this from customers who are also close friends or acquaintances.

April 27, 2017

This post is directed to my Levelland, TX target, but can apply to any college town. Restaurants especially need a website more than ever. With the demand for online menu availability, customers are much more likely to order out from and/or dine out at restaurants with online menus. An added function that is convenient and that we can also implement is online ordering checkout. Check out these 10 reasons your restaurant will thrive with a website!

restaurantflyerfinal2 Custom



questionmarkThe Most Important Pages to Have On a Business Website

June 9, 2013

Having a well-organized, impressive website does not mean you must have an abundance of pages. Too many pages can become quite confusing for visitors, while too few pages may not be providing an adequate amount of information. For a basic business website, having between four to six pages is ideal. Making the pages easy to navigate and utilizing each page correctly will ensure your visitors have a pleasant experience and learn all they need to about your business without having to spend to much time on your website.

Home Page

Your home page is the most important page of all. This is, most often, the first page visitors see when visiting your website. The page should be simple, yet capture the attention of your audience. An impressive home page will have great navigational features. Too much content in the form of articles on a home page can push visitors away. Brief overviews and great graphics are key.

About Page

This is where content in the form of articles and sections is beneficial. This is where you want to highlight as much as possible about who you are as a company or organization. Information on the about page is best kept well-organized in sections. 

Ideas For Sections On The About Page:

  • An introduction and summary - including how long you have been in business, overview of what the company does, etc.
  • History of the business (how it came to be)
  • Mission statement
  • Staff and responsibilites
  • Affiliations
  • Accomplishments and mentions
  • If you don't have a Services page, you can also detail your services on this page


Your services should contain as much detail about what services and/or products you offer. If you offer a specific service, break that service down in to specific types of work you are experienced with. What are your specialties? Mention guarantees here as well. Mention what products you use, areas you offer your service and try be as detailed as possible. You can mention pricing here as well if you don't want to have a pricing page or mention that pricing is competitive. Studying your competition can also give you some ideas- mention things that will make you stand out in comparison to your competition.

Contact Page

Your company contact page is vital. This page should also be kept simple, but you will want as much helpful information as possible on the contact page.

What to have on your contact page:

  • Address
  • Phone numbers
  • E-mail address(es)
  • Hours
  • Google Map embed 
  • Contact Form
  • Exterior Photo 

Other Great Pages to Consider Adding to a Business Website

While the Home, About, Services and Contact pages are the most important, some additional pages to have that could greatly benefit your business are the following:

Testimonials or Reviews Page

Having a page dedicated to testimonials by former clients is a great way to help visitors make a decision about your services. Making it possible for potential clients to learn about the experience of those who have done business with you is a great sales tactic.

Our Work or Gallery

This is where in essence, visitors can see that "the proof is in the pudding." Make sure to add high-quality photos so that visitors can get a good look at the work you have done. Providing examples of your work is another excellent sales strategy.


A Frequently Asked Questions page can help you communicate with visitors by answering questions you may have to normally answer through phone calls on a regular or periodic basis. If you don't have set pricing for your services, this can also serve as  platform to cover the reason for this. You can answer questions about work guarantee, refunds, etc. An FAQs page is a great way to establish boundaries for the sake of your business.


If your business hires on a regular basis or even if you hire employees every once in a while, this a good page to have, even if you only need to publish it temporarily will necessary. Having an employment page is also an alternative to expensive job posting fees on other websites.


The Power of a Logo

June 8, 2013

They are everywhere - logos! Even the simplest of logos can remind us quickly of a particular brand or business, even if the name itself is not in the logo. Logos require careful thought and attention, and they should! A business logo helps to define an entire company. 

What To Consider Before Creating a Logo

  • What is the message you are trying to convey?
  • Who is your target audience?
  • What mood would you like to express through the logo - fun, serious, sleek, etc.?
  • What colors do you want to focus on?

Simplicity is Key

It is easy to want to do a wide range of things to a logo, but the fact of the matter is, an effective logo is simple, to the point and distinct. Sometimes, it can help to work with several ideas and merge those logo ideas together.

Investing In Quality Logo Design Is Crucial

There are many logo designers that don't charge a fortune to create a great logo. Many will work with your budget and will give you options to choose from. Having a sharp logo created to represent your business is an investment that you pay for once. First impressions are everything when it comes to business. If you don't have a specific logo for your business, this can appear as less professional and people are more likely not to take you seriously. In order to understand this, you must think like a consumer.


1.) Consumers are online... According to ongoing studies, less people use the phone book when searching for businesses in their community. Instead, they turn to search engines and online business directories. Turn to a Lubbock web specialist who understand the importance of looking good across the web!

2.) Investing in a website is a long-term investment (you aren't wasting your money). Compared to expensive advertising fees, a website is a very affordable way to get found, increase revenue and cut advertising costs. Your investment will pay off as you generate more customers through consistent exposure online.

3.) Increase sales and business expansion. If you are found online, most likely, your business will increase. More money in your pocket. Hire a Lubbock web designer who will work hard to help you acheive your business goals.

4.) Effectively communicate with customers and potential clients. Having a website offers you a way to communicate with your customers and those who want to learn about your business. Maximum Web Presence knows how to create a website that will target visitors in the Lubbock area and help you increase your search engine rank, along with getting you found through business directories and social networking platforms.

5.) The potential to lower overhead expenses. By making it possible for clients to find out details on a website, communicate via e-mail forms and order products or pay online, this can lower your call volume and decrease overhead costs in many ways.