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questionmarkThe Most Important Pages to Have On a Business Website

June 9, 2013

Having a well-organized, impressive website does not mean you must have an abundance of pages. Too many pages can become quite confusing for visitors, while too few pages may not be providing an adequate amount of information. For a basic business website, having between four to six pages is ideal. Making the pages easy to navigate and utilizing each page correctly will ensure your visitors have a pleasant experience and learn all they need to about your business without having to spend to much time on your website.

Home Page

Your home page is the most important page of all. This is, most often, the first page visitors see when visiting your website. The page should be simple, yet capture the attention of your audience. An impressive home page will have great navigational features. Too much content in the form of articles on a home page can push visitors away. Brief overviews and great graphics are key.

About Page

This is where content in the form of articles and sections is beneficial. This is where you want to highlight as much as possible about who you are as a company or organization. Information on the about page is best kept well-organized in sections. 

Ideas For Sections On The About Page:

  • An introduction and summary - including how long you have been in business, overview of what the company does, etc.
  • History of the business (how it came to be)
  • Mission statement
  • Staff and responsibilites
  • Affiliations
  • Accomplishments and mentions
  • If you don't have a Services page, you can also detail your services on this page

Services

Your services should contain as much detail about what services and/or products you offer. If you offer a specific service, break that service down in to specific types of work you are experienced with. What are your specialties? Mention guarantees here as well. Mention what products you use, areas you offer your service and try be as detailed as possible. You can mention pricing here as well if you don't want to have a pricing page or mention that pricing is competitive. Studying your competition can also give you some ideas- mention things that will make you stand out in comparison to your competition.

Contact Page

Your company contact page is vital. This page should also be kept simple, but you will want as much helpful information as possible on the contact page.

What to have on your contact page:

  • Address
  • Phone numbers
  • E-mail address(es)
  • Hours
  • Google Map embed 
  • Contact Form
  • Exterior Photo 

Other Great Pages to Consider Adding to a Business Website

While the Home, About, Services and Contact pages are the most important, some additional pages to have that could greatly benefit your business are the following:

Testimonials or Reviews Page

Having a page dedicated to testimonials by former clients is a great way to help visitors make a decision about your services. Making it possible for potential clients to learn about the experience of those who have done business with you is a great sales tactic.

Our Work or Gallery

This is where in essence, visitors can see that "the proof is in the pudding." Make sure to add high-quality photos so that visitors can get a good look at the work you have done. Providing examples of your work is another excellent sales strategy.

FAQs

A Frequently Asked Questions page can help you communicate with visitors by answering questions you may have to normally answer through phone calls on a regular or periodic basis. If you don't have set pricing for your services, this can also serve as  platform to cover the reason for this. You can answer questions about work guarantee, refunds, etc. An FAQs page is a great way to establish boundaries for the sake of your business.

Employment

If your business hires on a regular basis or even if you hire employees every once in a while, this a good page to have, even if you only need to publish it temporarily will necessary. Having an employment page is also an alternative to expensive job posting fees on other websites.