The Power of a Logo

June 8, 2013

They are everywhere - logos! Even the simplest of logos can remind us quickly of a particular brand or business, even if the name itself is not in the logo. Logos require careful thought and attention, and they should! A business logo helps to define an entire company. 

What To Consider Before Creating a Logo

  • What is the message you are trying to convey?
  • Who is your target audience?
  • What mood would you like to express through the logo - fun, serious, sleek, etc.?
  • What colors do you want to focus on?

Simplicity is Key

It is easy to want to do a wide range of things to a logo, but the fact of the matter is, an effective logo is simple, to the point and distinct. Sometimes, it can help to work with several ideas and merge those logo ideas together.

Investing In Quality Logo Design Is Crucial

There are many logo designers that don't charge a fortune to create a great logo. Many will work with your budget and will give you options to choose from. Having a sharp logo created to represent your business is an investment that you pay for once. First impressions are everything when it comes to business. If you don't have a specific logo for your business, this can appear as less professional and people are more likely not to take you seriously. In order to understand this, you must think like a consumer.